Leica overtar storformatsprodusenten Sinar

Firmaet bak Leica, Leica Camera AG, tar nå over Sinar Photography AG. Sinar produserer storformats-kameraer, linser og tilbehør, og er eneste produsent av digitale systemer for storformat.

sinar

Leicas rykte som produsent av kvalitetskameraer befestes med dette oppkjøpet. Begge firmaene har lang fartstid innen produksjon av kvalitetskameraer, og vil nå sammen tilby kamerasystemer i alle profesjonelle formater.

Leica har tidliger forsøkt å få innpass i Sinar uten å lykkes. Nå får de full kontroll over firmaet, men detaljene bak oppkjøpet holdes hemmelig. Begge parter er sparsommelige med opplysninger, men har lagt ut følgende informasjon på sin Facebook-side:

“Leica Camera AG takes over Sinar Photography AG, the Swiss manufacturer of view cameras

On Monday, Leica Camera AG, Solms, finalised the takeover of Sinar Photography AG, Zurich, the Swiss manufacturer of view cameras. Both companies have agreed that the details of the transaction will not be disclosed. Sinar Photography AG is the leading manufacturer of equipment for professional view camera photography and the only provider in this segment to offer complete digital solutions for view camera photographers. The Sinar product portfolio offers everything from cameras and lenses to digital backs, shutter systems and workflow software. Marketing, product management, support, development and production will remain in the hands of Sinar in Switzerland. Sales and distribution of the product portfolio will be handled by Leica Camera AG and the worldwide dealer network of Sinar Photography AG.

With this takeover, Leica Camera AG completes the company’s portfolio in the high-end digital camera segment and further expands its position in the market for professional photographic equipment. With the Leica S-System, Leica offers a high-mobility, integrated, medium-format digital camera system that is completely in line with the company’s long-standing brand philosophy. This system is now ideally complemented by the modular Sinar system and its particular suitability for studio, industrial and architectural photography. Synergies will also develop in the fields of digital technology, sales and distribution and in customer care.

Leica now possesses a complete product portfolio from a medium format digital camera system to digital view cameras and, as a result of the takeover, is now the only full range provider of digital camera systems in formats larger than the 35 mm Leica full-frame format. Both brands are renowned for their highest quality standards and decades of commitment to the needs of professional photographers and the creation of the best possible images.

– Leica Internet Team”

Det er nærliggende å tro at storformatsmarkedet er rimelig smalt om dagen, så får vi se hvilke planer Leica har med den klassiske storformats-produsenten. Kankje venter det nye, spennende produkter for de som fortsatt benytter seg av dette historiske formatet.

www.sinar.ch

(Kilde: www.facebook.com)

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